.png?width=200&height=58&name=MicrosoftTeams-image%20(8).png "Club Benchmarking Logo png")
A Proactive Approachto Capital Income
You know it when you see it. A private club facility that looks tired and outdated can leave you with the feeling that the club’s leadership either doesn’t care or can’t afford to make improvements. It’s not an...
by Mike Stetz Originally published in the Fall 2014 issue of Golf Inc. Magazine.
Better Governance Begins with Board Education
Originally published June 2014 on the CMAA Back of the House BlogThe structure and focus of the typical club management team has changed significantly over the last two decades with the addition of Membership Marketing Professionals, Member...
As a society, the way we communicate with one another has changed significantly over the last decade. Personal computers, cell phones, tablets and social media dominate our daily lives and access to real-time news and information has become the...
Where Do Your Members Look for Information?
Know Your Club's Golf Experience Index
The experience of a round of golf can take on endless dimensions. Some days you may struggle through four hours of intense frustration and end up wondering why you play the game at all. Other times, you find...
What Spending on Golf versus Other Sports Says About Your Club’s Identity
Dividing the Pie In the club world, much like in our private lives, the need for funds is often greater than the supply. As individuals, we prioritize competing interests on...
Diagnosing the Health of Your Dues Engine
Cars, college tuition, clothing, groceries… the cost of most consumer items goes up over time. Still, many private club boards cling to the notion that somehow member dues must be an exception to the rule....
