SCOTT FAIRBAIRN
"CB lets me access best practices of yacht clubs around the country and eliminates the need to exchange mini surveys with my colleagues. I have the information I need at my fingertips now!"
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The best programs, amenities and facilities won't matter if your key stakeholders are unhappy, disengaged or misaligned. Data-driven actionable insight from VISTA Viewpoints Surveys can help you identify opportunities to strengthen club culture by answering key questions: Is the staff engaged and motivated? Are your compensation packages competitive? What factors influenced your members' decision to join the club and how likely are they to stay? Are your volunteer leaders aligned and focused with adequate training and resources? Do they have a clear understanding of their fiduciary responsibilities?
Viewpoints surveys, available in the VISTA Summit subscription plan, take the guesswork out of managing and maintaining a healthy club culture.
Soliciting member feedback on a regular basis demonstrates openness to change and empowers your members to participate in crafting an ideal club experience, now and in the future. Our research-based approach provides groundbreaking insight with the power to transform the member experience at your club.
Recruiting and retaining reliable, passionate team members who are motivated to serve is essential to your club’s success. We offer the industry's only club-specific Staff Engagement Surveys to provide insight into the effectiveness of your employment practices and gain perspective on the culture of your club as seen through the eyes of your staff.
Board‑focused surveys illuminate leadership performance with clarity. Viewpoints benchmarks perception, alignment, and progress over time, strengthening governance, improving communication, and supporting more confident, informed strategic decision‑making.
"CB lets me access best practices of yacht clubs around the country and eliminates the need to exchange mini surveys with my colleagues. I have the information I need at my fingertips now!"
"Club Benchmarking tools arm club leaders with real-time data which removes anecdotal information or perception from the decision-making process.”
In this case study, we use blind data from real clubs to present a comprehensive analysis of club staffing allocation and payroll expense. We explore a range of club industry benchmarks for critical human resource and workforce metrics and show their correlation to the club's financial health.
