How We Help

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We Measure The Things That Matter

Our Financial Insight ModelTM  and proven monthly and annual key performance indicators have become the industry standard for strategic club leadership. Club Benchmarking tools and services are built on a foundation of data and research to deliver game-changing, actionable insight.

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The Platform

It all starts here. The CB Financial Benchmarking Platform is a subscription-based online management tool that allows you to benchmark your club’s financial & operational performance against the industry’s largest and most accurate standardized database.

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Our Tools & Services

Club Benchmarking offers a full suite of tools and services that bring fact-based focus to important topics like capital planning, financial and operational health and club culture from the perspective of members and staff. Think of us as your partner on the path to data-driven leadership.


What Our Customers Say About Us


"The comparisons and reports we have access to
through our Club Benchmarking subscription are
invaluable to me as a manager 
and also to my board.
They actually ask for it by name."


john Schultz
john schultz

"Club Benchmarking tools arm club leaders with real-time club industry data. In the boardroom, having those facts
on the table removes anecdotal information or perception from the decision-making process.”



Best Practices: Keep Technology on the Radar in Your Long-Range Plan

Thursday, October 22nd, 2020
2:00 PM to 3:00 PM EASTERN

Club leadership teams live with a running “to-do” list of things that need their attention, but items like technology that are out of sight/out of mind often fall to the bottom of the list. Historically, clubs have been slow to adopt technology, but are now depending on tech solutions more than ever as we learn to operate in a virtual world. Technology has a direct impact on every club stakeholder and daily interactions with members and staff suffer due to lack of attention to repairs, replacements and advancing of IT assets. Join industry veterans Ray McDonald and Noel Wixsom for a panel discussion on best practices in club technology moderated by Club Benchmarking Founder and Chief Innovator, Ray Cronin.

Complete the form on the right side of this page to register for the webinar.

Register for the Next Session

Ready to see the power of Club Benchmarking?