Soliciting member feedback on a regular basis demonstrates openness to change and empowers your members to participate in crafting an ideal club experience, for themselves and for future members. We partner with you to deliver actionable insight and change outcomes through our custom membership benchmarking services. Choose a comprehensive analysis of Member Loyalty or combine individual components to focus on specific areas of interest.
Do you know what motivated your current members to join the club? What factors influence their sense of connection to the club? How strong is their desire to continue their membership? The relationship between a member and their club is complicated, but it can be effectively measured, analyzed and understood. Our proprietary, research-based process uncovers game-changing insight that will transform your approach to marketing, member retention and long-range planning.