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Strategic Monthly Dashboard · Free for private clubs

Free monthly private club
benchmarks on dues, assessments,
initiation fees and membership

The Strategic Monthly Dashboard (SMD) tracks membership, dues and assessments, initiation fees and capital finance every month, for your club, your local market and the industry. Submit your numbers in under 20 minutes and walk into every board meeting with current market facts.

Register free Download the brochure What’s inside

Why the SMD

The market moves every month. Your board should see it when it does.

Annual benchmarks show where your club stood at year-end. The Strategic Monthly Dashboard shows where the market is heading right now, so decisions on dues, assessments, initiation fees, membership and capital are made with current facts instead of last year’s assumptions.

Do you know how your club is faring relative to clubs in your local or regional market, and relative to the industry overall? The SMD answers that question every month, for free.

Strategic Monthly Dashboard executive summary showing private club membership change and wait list trends
Track

See your own trends

Follow your club’s membership, pricing and finance month over month, not just once a year.

Compare

Know your market

Put every result next to your local market, your region and the industry, so you know whether a change is yours or everyone’s.

Decide

Lead with fact

Bring fresh market intelligence to every board meeting and keep the conversation on strategy, not opinion.

What’s inside

Four monthly reports on membership, dues, assessments and initiation fees

Each report places your club alongside your local market, your region and the industry, using the medians of reporting clubs so you see the typical club, not an average pulled by the largest ones.

Free
for clubs that submit monthly data
<20 min
to submit your numbers each month
Monthly
market intelligence in time for board meetings
4
reports: membership, cost of belonging, initiation fees, finance
Membership & DemandMembers joining and leaving, wait lists and prospective members awaiting admission, compared with local, regional and industry trends.
Cost of BelongingYour full mandatory cost of belonging, including operating dues, capital dues, assessments and F&B minimums, against peers in a market that keeps changing.
Initiation Fee & JoiningMonthly initiation fee changes plus wait list and sell list trends, the clearest demand signal in club finance.
Finance & CapitalDues and non-dues revenue trends, capital income, and how much of it is being reinvested in the property.
Register free Download the brochure

Built for the boardroom

The questions your board is already asking

The SMD tracks a short list of strategic KPIs chosen to be relevant for every club, regardless of location, club type, size or quality. Here is what they help you answer.

Is demand holding?

A flat member count can mean a full roster, not soft demand. See your membership change next to wait lists and the market’s own trend.

Are our dues and assessments in line with the market?

Compare your full cost of belonging, and how it splits between operating dues, capital dues and assessments, with clubs in your market and across the industry.

Is our initiation fee keeping pace?

Know whether peer clubs are raising, holding or cutting their initiation fee before your board debates yours.

Is capital income funding reinvestment?

Follow capital income and capital investment relative to operating revenue, so the board can see whether the money is reaching the property.

A note on our KPI selection. A department manager’s dashboard should monitor day-to-day operations. A board’s should focus on high-level indicators of the club’s overall performance, in its own market and against its own history. Every SMD metric was chosen for that monthly board conversation.

How it works

Three steps, about 20 minutes a month

1. Register free

Complete the short form below. We’ll email instructions for your first submission, so keep an eye on your inbox.

2. Submit your monthly data

Enter a handful of membership, pricing and finance figures each month. It takes less than 20 minutes. Submit monthly data

3. Bring it to the board

Your dashboards update with the latest market picture, in time for your monthly board meeting, ready to present.

Coming soon

SMD Trends Reports

Throughout the year, Club Benchmarking will publish Trends Reports drawn from the clubs reporting to the Strategic Monthly Dashboard: membership demand and capacity, the cost of belonging, initiation fees as a demand signal, and capital income and reinvestment. Every participating club strengthens the picture the whole industry relies on.

Register free

Get started with the Strategic Monthly Dashboard

Tell us about your club and we’ll email instructions for your first data submission. Your free SMD account is activated once we receive that first monthly submission.

Already registered?

Submit this month’s data

Want the details first?

Download the SMD brochure

Register to get started

Common questions

The Strategic Monthly Dashboard, explained

What is the Strategic Monthly Dashboard?

The SMD is a free monthly benchmarking dashboard for private clubs. It tracks membership, dues and assessments, initiation fees and finance for your club, your local and regional market, and the industry.

Is the SMD really free?

Yes. The SMD is free to any private club. Access comes from participating: clubs that submit their monthly data receive the dashboard at no cost, and your account is activated once your first monthly submission arrives.

How long does the monthly submission take?

Less than 20 minutes. The SMD asks for a short list of strategic figures, not a full trial balance.

What will my board see?

Four reports, Membership & Demand, Cost of Belonging, Initiation Fee & Joining, and Finance & Capital, each comparing your club’s membership, dues, assessments and initiation fees with your market and the industry.

Do I need a Club Benchmarking subscription?

No. Any club can participate in the SMD without a subscription. Clubs that want annual finance, operations and compensation benchmarking can add Navigator. Explore Navigator

What are the SMD Trends Reports?

Periodic reports, published throughout the year, that summarize what clubs reporting to the SMD show about membership demand, dues and assessments, initiation fees and capital reinvestment.

Powerful. Monthly. Free.

Bring the market into your next board meeting

Join the clubs that track their market every month with the Strategic Monthly Dashboard.

Register free Download the brochure Book a meeting