Fact over opinion, for every decision your club makes.
Club Benchmarking gives managers, finance leaders, and boards the benchmarks, surveys, and planning tools to lead with data, not guesswork. Built only for the club industry.
Solutions for every part of the club
Insight from the club industry's data

You Can't Have Your Cake and Break Even Too
Financial levers, operational choices, and club outcomes of food and beverage.
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"Losing" Money on Purpose
Why the best clubs treat food and beverage like their golf course.
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Private Club Debt and Assessments
Part of the Fast Facts series. Register for upcoming sessions.
Watch now →Show Me the Data: A Club Benchmarking Podcast
Dr. Jim Butler and Ray Cronin talk through what the numbers say about the decisions clubs face.
The deepest dataset in the club industry
VIDEOSummit in two minutes
The same system, every manager, every board, every year
Summit brings Navigator, Viewpoints, and Board Portal onto one platform with the Private Club Balanced Scorecard, so priorities carry from one board to the next instead of resetting.
- Every number benchmarked against hundreds of peer clubs
- Board books that build themselves through the year
- Financial, governance, and feedback data, read together
Built for every member of the leadership team
Walk into every board meeting with the facts.
See how your club compares on the KPIs that matter, tell a clear story about performance, and give your board the context to focus on strategy instead of second-guessing the numbers.
Apples-to-apples comparisons, finally.
Your trial balance is mapped to a common chart of accounts, so your results line up against peer clubs on the same terms. Spend less time building reports and more time explaining them.
Govern with context, not guesswork.
See financial health, capital needs, and member sentiment in one view, with a scorecard that carries priorities forward from one board to the next.
Compare performance across your portfolio.
Benchmark each property against the broader industry and against each other, and use the same framework to set targets and track progress.
When club leaders elevate fact over opinion, the result is healthier clubs, more empowered general managers, and boards equipped to focus on strategic issues.
Our storyClub leaders ask for it by name
Club Benchmarking has been really helpful in taking away the emotion of things. It’s data-driven, it’s easier to make decisions, and it’s been really beneficial to our club.
We engaged Club Benchmarking to do a capital reserve study, and the benefits from that have been overwhelming. Never regretted it for a second.
We’ve operated for 130 years and never had a strategic plan. We’re in the emotional business, so working with Club Benchmarking made sure we brought data into a very emotional process and set the club up for success.
When they hear from someone at Club Benchmarking who has the data on 1,000 clubs across the country, they’re more in tune to listen. I don’t need to command the room. I just need to know the room is working.
See where your club stands
We'll walk you through the platform, answer your questions, and show how it's helping more than 1,000 clubs across North America.
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