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Show Me the Data: A Club Benchmarking Podcast

Dr. Jim Butler and Ray Cronin talk through what the numbers say about the decisions clubs face.

All episodes
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The deepest dataset in the club industry

1,000+
clubs' financial data benchmarked each year
400+
clubs in capital planning
400+
member surveys completed
50K+
employee survey responses
Gathering and analyzing club data since 2009 | CMAA Business Partner
Screenshot 2026-10-20 222354 VIDEOSummit in two minutes
Introducing Summit

The same system, every manager, every board, every year

Summit brings Navigator, Viewpoints, and Board Portal onto one platform with the Private Club Balanced Scorecard, so priorities carry from one board to the next instead of resetting.

  • Every number benchmarked against hundreds of peer clubs
  • Board books that build themselves through the year
  • Financial, governance, and feedback data, read together
Who we serve

Built for every member of the leadership team

Club Managers

Walk into every board meeting with the facts.

See how your club compares on the KPIs that matter, tell a clear story about performance, and give your board the context to focus on strategy instead of second-guessing the numbers.

Start with
Benchmarking Platform and Summit
Solutions for club managers
Why we created Club Benchmarking

When club leaders elevate fact over opinion, the result is healthier clubs, more empowered general managers, and boards equipped to focus on strategic issues.

Our story
What our clients say

Club leaders ask for it by name

All testimonials
Club Benchmarking has been really helpful in taking away the emotion of things. It’s data-driven, it’s easier to make decisions, and it’s been really beneficial to our club.
Ashton HarrisGeneral Manager/COO, The Country Club of Sapphire Valley
We engaged Club Benchmarking to do a capital reserve study, and the benefits from that have been overwhelming. Never regretted it for a second.
Tim FreundGeneral Manager, Shoal Creek Golf Club
We’ve operated for 130 years and never had a strategic plan. We’re in the emotional business, so working with Club Benchmarking made sure we brought data into a very emotional process and set the club up for success.
David DunnGeneral Manager, Sandusky Yacht Club
When they hear from someone at Club Benchmarking who has the data on 1,000 clubs across the country, they’re more in tune to listen. I don’t need to command the room. I just need to know the room is working.
John ScottGeneral Manager, The Club at Arrowcreek

See where your club stands

We'll walk you through the platform, answer your questions, and show how it's helping more than 1,000 clubs across North America.