We Are Dedicated to Your Success 

Our entire team is passionate about the club industry and we place a very high value on relationships. While serving on the board of his own club in 2008, Club Benchmarking Founder Ray Cronin discovered that there were no reliable industry benchmarks available to help boards and managers make informed, strategic decisions for their clubs. Working with a team of managers, controllers and other experts, Club Benchmarking was introduced in 2009 as an online data-sharing platform for the private club industry. In 2017, Jim Butler joined the company to facilitate expansion of Club Benchmarking products and services. 

Meet Our Team

Jim Butler SMALL.jpgDr. Jim Butler, CCM, CCE
Chief Executive Officer

Jim Butler brings a unique perspective to his leadership role at Club Benchmarking. He earned a PhD in Hospitality from Iowa State University for his research on member loyalty and attachment. In addition, he holds an MBA in Real Estate Development & Finance, a Bachelor's of Science in Chemistry and a Turfgrass degree. Jim has a wealth of operational experience and a proven track record in real estate sales and capital improvement and renovation in gated communities. He is a recognized leader in data science and academic research and a highly sought educator and public speaker. A native of Michigan, Jim resides in the Boston Back Bay area.

Ray CroninRay Cronin
Founder & Chief Innovator

Ray has been leading high technology companies for more than 30 years and he specializes in building teams and navigating early startup phases. He's known in the club industry for his high-energy presentations and his thick Boston accent and he is a top-rated speaker for club manager, controller and board education. Ray served three terms as President of Thorny Lea Golf Club in Brockton, MA. He holds a BSEE from Worcester Polytechnic Institute and an MBA from Harvard Business School. An avid golfer and a hockey fanatic, Ray lives in North Easton, MA.

Russ CondeRuss Conde
COO & Co-Founder

Russ has more than 25 years of experience in high-technology organizations. Since co-founding Club Benchmarking in 2009, he has been an enthusiastic provider of club industry education, presenting at CMAA and HFTP conferences across the country. Russ holds a BSME from Syracuse University and an MBA from Southern New Hampshire University. When he's not busy analyzing club industry data or developing new features and solutions, you'll find him outdoors, sailing, skiing, biking or playing golf. Russ lives in New Castle, NH.

Eric GregoryEric Gregory, CCM
Executive Director - West Coast

Eric is a a recognized industry leader on the topic of long-range capital planning and strategies. He has 20 years of club industry experience including 10 years as GM/COO, and he teaches Advanced Club Management as an Adjunct Professor at Cal Poly - Pomona. Eric joined Club Benchmarking as Executive Director to introduce the Capital Strategies Modeling Solution. Based in Southern California, Eric will work closely with clubs in CA, NV, OR, WA, AZ and HI to introduce and support the entire range of Club Benchmarking Solutions.

Kevin HoodKevin Hood
Executive Director - Mountain and Central States

Kevin's extensive background in management of private clubs includes more than 10 years as General Manager of Cherry Hills Country Club in Colorado. He is a nationally recognized speaker on many topics including strategic planning and employee culture. From his home base in Colorado, Kevin will work closely with clubs in ND, SD, MT, CO, TX, WY, NM, NE, OK, KS, MO, AR, and LA to introduce and support the entire range of Club Benchmarking Solutions.


Contact Us

Boston Office
551 Boylston Street, Suite 301
Boston, MA 02116
Phone: 617-830-2570 


Email & Phone Contact

Email: Jim Butler, CEO
Extension: 115

Email: Ray Cronin, Founder
Extension: 114

Email: Eric Gregory
Executive Director - West Coast
Extension: 111

Email: Kevin Hood
Executive Director - Mountain/Central
Extension: 113

Email: Mike Morin
Member Success Manager
(Compensation & Benefits Specialist)

Extension: 105

Email: Mary Callahan Baker
Member Success Manager
(Compensation & Benefits Specialist)

Extension: 104

Email: Jim Boyle
Director of Member Success
Extension: 102

Email: Chris Davis
Director of Member Success
Extension: 103

Email: Lynn Tucker
Director of Member Accounts

Email: Paul Mueller
CRS Founder & Senior Analyst
Extension: 112

Email: Brent Hildreth
Director of Capital Reserve Studies
Extension: 107

Email: Kevin Shea
Capital Reserve Specialist

Email: Bill Lupo
Technical Strategist
(Product & Platform Development)
Extension: 108

Email: Denis O'Connell
Director of Software Development
Extension: 109

Email: Teri Finan
Director of Communications
Extension: 110

Our Knowledge Center Team

Jim BoyleJim Boyle
Director of Member Success

Jim's club career began in 1988 as Chief Financial Officer at Ipswich Country Club. He holds a BS in Management and a Masters in Accountancy from Bentley University in Waltham, MA. As Director of Member Success, his passion is supporting Club Benchmarking members and refining the company's tools and processes. Jim is an avid reader and a proud father of nine who lives in the North Shore area of Boston.

Chris DavisChris Davis
Director of Member Success

Chris is an experienced financial professional with expertise in budgets and strategic planning. His golf industry career includes event management at the U.S. Women’s Open, U.S. Open at Pinehurst and Walker Cup Matches. Chris served as Director of Operations for Peter Jacobsen SPORTS for more than ten years. A Massachusetts native and proud father of two, Chris earned a Bachelor of Science in Finance from Boston College, Carroll School of Management.

Lynn Tucker 2017Lynn Tucker
Director of Member Accounts

Lynn is responsible for resource allocation related to data management and member support and for management of member billing. She has more than 20 years experience in customer service and operational efficiency for financial service companies including Equiserve, John Hancock and Cost Management Consulting, a company she co-founded with her husband Brian. A native of Stoughton, MA, she's an enthusiastic fan of the New England Patriots.

Paul MuellerPaul Mueller
Capital Reserve Study Founder
& Senior Analyst

Architect Paul C. Mueller, has been providing capital planning services to the private club industry since 1999. As Senior Analyst, Paul leads the Club Benchmarking Capital Reserve Study team through a proprietary process of onsite inspection and identification of the remaining service life and replacement costs for a Club’s physical assets. He holds a Bachelor of Architectural Sciences from University of Wisconsin Milwaukee.

Brent HildrethBrent Hildreth
Director of Capital Reserve Studies

Director of Capital Reserve Studies Brent Hildreth has extensive experience in developing and executing strategic business initiatives, with specialization in facilities oversight, and evaluation and improvement of operational efficiencies. Prior to joining Club Benchmarking, Brent led teams in the US, Europe, UK and Asia. A US Navy veteran, he served six years as a Sonar Technician on nuclear submarines. He attended Milwaukee Technical College. A proud father of two, Brent resides just outside of Boston and enjoys playing golf and watching the Red Sox.

Kevin SheaKevin Shea
Capital Reserve Specialist

Kevin is Capital Reserve Study Specialist. Prior to joining Club Benchmarking, he served as Assistant Manager at Cherokee Town & Country Club in Atlanta, GA and at The Country Club in Brookline, MA. He holds a Hospitality & Business Management degree with a minor in Economics from University of Massachusetts, Amherst. A native of Duxbury, MA, he enjoys playing golf and he is a major supporter of all Boston sports teams.

Mary CallahanMary Callahan Baker
Member Success Manager

Mary is a Member Success Manager specializing in compensation & benefits. A 2013 graduate of the College of Holy Cross, she joined Club Benchmarking in 2016 to lead research and development of advanced HR & Compensation Benchmarking for the club industry. Mary volunteers with the Jefferson Awards Foundation. She is an avid reader and an athlete loves running, biking, and volleyball.

Mike MorinMike Morin
Member Success Manager

Mike is a Member Success Manager specializing in compensation and benefits. Mike also coordinates CB Employee Engagement SurveysPrior to joining Club Benchmarking in 2017, he was F&B Director for the UMass Club in Boston and F&B Manager at Jupiter Island Club (FL) and Bald Peak Colony Club (NH). He holds a Hospitality Management degree from University of New Hampshire. Mike is a family-oriented New Hampshire native and he stays active by golfing and running. 

Bill LupoBill Lupo
Technical Strategist

Bill is Technical Strategist in charge of product and platform development for Club Benchmarking. He earned an Accounting degree from Bryant University in 2011 and a BS in Computer Science from Rhode Island College in 2018. Prior to joining the Club Benchmarking team in 2015, Bill worked as a wealth manager with Citizens Financial Group and as a Broker and Research Analyst for Merrill Lynch.

Denis OConnell2Denis O'Connell
Director of Software Development

As Director of Software Development, Denis is in charge of technical direction and software development. Graduating from Boston College with a BS in Computer Science in 1995, he has more than 20 years experience in developing Web Applications, leading teams and solving problems. Previous clients include FootJoy, Titleist and other Acushnet Golf companies. Denis enjoys spending time with his family and teaching and training in American Jiu Jitsu.

Teri FinanTeri Finan
Director of Communications

Teri began her club industry career in 1994 as editor of Club Management Magazine. She went on to serve as editor of the Private Club Advisor business letter for 10 years before joining the Club Benchmarking team in 2012. As Director of Communications, Teri’s focus is advancing the company's mission to support and strengthen the club industry through communication, education and partnerships.