by Mike Stetz 
Originally published in the Fall 2014 issue of Golf Inc. Magazine.

If you’re losing money or breaking even on food and beverage, you’re in good company. Just don’t lose money for the wrong reasons.

When Ken Butler was interviewing for the position of chief operating officer at the Berkshire Country Club in Reading, PA, in 2012, the board members asked him how he would turn around food and beverage. He answered by asking them, "Why would you want to?" and they looked at him like he was crazy.