Focus on the Facts

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Human Resource Management in the Club Industry: Build a Framework for Success

Originally published June 2014 on the CMAA Back of the House BlogThe structure and focus of the typical club management team has changed significantly over the last two decades with the addition of Membership Marketing Professionals, Member...

Golf Spending

What Spending on Golf versus Other Sports Says About Your Club’s Identity

Dividing the Pie In the club world, much like in our private lives, the need for funds is often greater than the supply. As individuals, we prioritize competing interests...

Why Benchmark?

There's a better way to get the information you need...

Club general managers and controllers seek information on a regular basis. Frequently, the scenario is a board or committee member asking the manager to reach out to his or her industry...

Sharing Data

Three Good Reasons to Rethink Data-Sharing in the Club Industry

One of the most remarkable things about club industry professionals is their willingness to share ideas and information. Unlike many other industries, when a fellow club manager is...