Whitepapers

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"Losing" Money on Purpose: Why the Best Clubs Treat Food & Beverage Like Their Golf Course

Food and beverage is the single most consequential amenity in a private club. Member satisfaction with dining tracks with overall club satisfaction roughly 1.7 times as closely as the golf course does, yet F&B is consistently one of the lowest-rated...

You Can't Have Your Cake and Break Even Too: Financial Levers, Operational Choices, & Club Outcomes of F&B

Most conversations about club food and beverage begin with the wrong question: "Why are we losing money?" The earlier whitepapers in Club Benchmarking's F&B series put that question to rest. F&B deficits are not a sign of mismanagement; they are the...

2025 Food and Beverage Whitepaper: Impact on Financial Outcomes

New board members are often experienced business leaders with impressive credentials and deep expertise in their respective industries. These individuals typically assume their roles on the board with the best intentions – to improve their clubs and...

Whitepaper: Data-Driven Perspective on Club Food & Beverage

Misconceptions related to food and beverage profit or loss are the private club industry’s most dangerous and pervasive issue. Too many clubs find themselves stuck in the F&B Trap which we define as rigid adherence to the belief that a club should...