Fast Facts Webinars · Powered by Club Benchmarking

Webinars for private club leaders, built on the data

Fast Facts webinars take on the questions club managers, CFOs and boards wrestle with, from capital planning and assessments to food and beverage, membership and governance, and answer them with Club Benchmarking research. Join us live, or catch up on any session on demand.

Next live session

Not Your Grandfather’s Club: What Members Are Telling Us, and What Clubs Are Doing About It

Nov
4
2026
Wednesday, November 4, 2026
2:00 to 3:00 PM Eastern

The private club has changed, and The Wall Street Journal took notice. In its recent feature on how country clubs are becoming less exclusive and more fun, the Journal turned to Club Benchmarking CEO Dr. Jim Butler and CB data to explain the shift: clubs have rebuilt around families, roughly half now have wait lists, and the members driving that growth are joining for belonging, not prestige.

In this session, Dr. Butler and Jordan Barrett, Senior Director of Member & Employee Experience, tie the findings in CB’s Not Your Grandfather’s Club whitepaper to what we have learned from surveying more than 250,000 members. You’ll hear:

  • Why satisfaction on its own is a weak predictor of loyalty
  • How structured listening measures what builds lasting attachment
  • The practices successful clubs use to turn member and staff feedback into decisions their boards can act on with confidence

CMAA credit: Webinar attendees who are members of the Club Management Association of America are eligible to receive one “Other Education” credit from CMAA.

Complete the form to register. A confirmation email with your login details will follow. Can’t make it live? Register anyway and we’ll send you the recording.

Want the research first? Download the full whitepaper.

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Fast Facts Webinars

Bring the data to your next board conversation

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