Webinar: Data-Driven Perspective on Food & Beverage

The topic of Food & Beverage in clubs is shrouded in misconception. As a result, clubs are prone to become stuck in the "F&B Trap" which we define as rigid adherence to the belief that a club is healthier if it makes a profit in F&B than if it shows a deficit in F&B. Club Benchmarking data shows the exact opposite to be true and the goal of the Club Benchmarking whitepaper presented in this session is to demonstrate those facts, with a case study of Monterey Peninsula Country Club (MPCC) in Pebble Beach, CA, as our case in point.

From Insight to Impact:
How High‑Performing Clubs
Make More Effective Decisions

Thursday, April 16th, 2026
3:00 PM to 4:00 PM EASTERN

Clear thinking, reliable business intelligence, and purposeful leadership are the "secret sauce" that sets strong clubs apart. In this session, we’ll explore what it means to turn insight into action, the strategic advantages of really knowing your members and how best practices like consistent listening and organized governance all come together to help club leadership teams make confident, more effective decisions. You’ll leave with practical ideas boards and management teams can use to support cohesive leadership and long term success.

NOTE: Webinar attendees who are members of the Club Managment Association of America are eligible to receive one "Other Education" credit from CMAA. 

Complete the form on the right side of this page to register for the webinar.
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