Clubs have been communicating with their members for as long as there have been clubs. Based on Data in our Member Communications section, we know that the benchmarks for where, how and when that communication happens are definitely changing. The question is: Will that change come quickly enough to satisfy the current generation of information-seeking members?

Shanna Bright, a California-based communications consultant whose career includes a stint as Member Relations Director for the City Club Los Angeles, thinks the industry is overlooking an important opportunity. Recently, when fires triggered evacuations of several private clubs and resorts near her home in San Diego, Bright took note of a critical lag in how clubs connect with members. Read Bright's post.