Webinar: Framework for Strategic Response to COVID-19

This overview of a Club Benchmarking whitepaper on the short-term and long-term financial impact of COVID-19 in the club industry addresses the road ahead in three clear time periods and presents a framework for responding strategically. The goal of this session is to help clubs take a data-driven approach to the current crisis and to evaluate weaknesses in their financial model that when corrected will strengthen the club's position in the face of future challenges.  

Whitepaper Presentation: A Data-Driven Perspective on Food & Beverage in Clubs

Tuesday, September 22nd, 2020
2:00 PM to 3:00 PM EASTERN

The most relentless and dangerous issue facing the club industry is the “F&B Trap,” which we define as rigid adherence to the belief that a club is healthier if it makes a profit in F&B than if it shows a deficit. Club Benchmarking data demonstrates the exact opposite to be true, and yet boardroom debates over food & beverage profitability continue. In this session, we will present an overview of a new whitepaper aimed at using data to break through the misconceptions and help clubs avoid or escape the "F&B Trap." 

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