Fast Facts: Member Communication

Club Benchmarking COO Russ Conde presents an overview of club communications benchmarks. How are golf, country, city and yacht clubs connecting with their members? Benchmarks covered include planning, budgets and use of print publications, email, website, social media etc. CB is where clubs across the country turn when they have questions about trends and norms in the industry.

Proper Capital Planning
is a Process, Not a Project

Thursday, March 23rd, 2023
1:00 PM to 2:00 PM EASTERN

If you are struggling with the capital planning process, you are not alone. Club Benchmarking analysis of balance sheet data from more than 1,000 clubs indicates that 75% are not generating sufficient capital to meet their future needs. Those outcomes are most common in clubs that either lack a capital plan entirely or have significant weaknesses in their approach to that process.

In this session, Club Benchmarking Founder Ray Cronin will address common issues that undermine the effectiveness of capital planning efforts in the club industry and explain the core components of a comprehensive, sustainable plan recently introduced at the CMAA conference as COMPASS - Comprehensive Asset Management.

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