Fast Facts: SMD Market Trends Q1-2020

An introduction to monthly key performance indicators for private clubs and summary of key trends in membership, cost-of-belonging, and high-level financial metrics based data captured through the Club Benchmarking Strategic Monthly Dashboard (SMD). The SMD was introduced in early 2019 as a free service for the industry which allows participating clubs to see their own trends relative to the local competitive market and to the industry overall.

2025 Food & Beverage Whitepaper:
How F&B Impacts Financial Outcomes

Tuesday, October 28th, 2025
3:30 PM to 4:30 PM EASTERN

The newly released 2025 Food & Beverage whitepaper is part of our ongoing effort to help clubs break through dangerous misconceptions about F&B profitability that dominate discussions in boardrooms and grille rooms across the country.

In this 60-minute session, we will present highlights from the new whitepaper to address the true drivers of financial success in private clubs and provide strategic context for understanding F&B outcomes in relation to overall financial health. 

Webinar Highlights:

  • Learn why the “F&B Trap” is a dangerous distraction for club boards

  • Understand how subsidies correlate with stronger financial outcomes

  • Discover the impact of F&B on member satisfaction

  • Take away practical strategies for reframing the role of F&B at your club


NOTE: Webinar attendees who are members of the Club Managment Association of America are eligible to receive one "Other Education" credit from CMAA. 

Complete the form on the right side of this page to register for the webinar.
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