Fast Facts: SMD Market Trends Q1-2020

An introduction to monthly key performance indicators for private clubs and summary of key trends in membership, cost-of-belonging, and high-level financial metrics based data captured through the Club Benchmarking Strategic Monthly Dashboard (SMD). The SMD was introduced in early 2019 as a free service for the industry which allows participating clubs to see their own trends relative to the local competitive market and to the industry overall.

Whitepaper Presentation: A Data-Driven Perspective on Food & Beverage in Clubs

Tuesday, September 22nd, 2020
2:00 PM to 3:00 PM EASTERN

The most relentless and dangerous issue facing the club industry is the “F&B Trap,” which we define as rigid adherence to the belief that a club is healthier if it makes a profit in F&B than if it shows a deficit. Club Benchmarking data demonstrates the exact opposite to be true, and yet boardroom debates over food & beverage profitability continue. In this session, we will present an overview of a new whitepaper aimed at using data to break through the misconceptions and help clubs avoid or escape the "F&B Trap." 

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