Focus on the Facts

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Member Communication Benchmarks

Where Do Your Members Look for Information?

A New Perspective on Green Fees

Know Your Club's Golf Experience Index

The experience of a round of golf can take on endless dimensions. Some days you may struggle through four hours of intense frustration and end up wondering why you play the game at all. Other times, you find...

Golf Spending

What Spending on Golf versus Other Sports Says About Your Club’s Identity

Dividing the Pie In the club world, much like in our private lives, the need for funds is often greater than the supply. As individuals, we prioritize competing interests on...

Member Dues

Diagnosing the Health of Your Dues Engine

Cars, college tuition, clothing, groceries… the cost of most consumer items goes up over time. Still, many private club boards cling to the notion that somehow member dues must be an exception to the rule....

Why Benchmark?

There's a better way to get the information you need...

Club general managers and controllers seek information on a regular basis. Frequently, the scenario is a board or committee member asking the manager to reach out to his or her industry peers...

Club Food and Beverage: A Cautionary Tale

Beware of Dragons...

Fair warning: The case study you’re about to read may be disturbing for even the most seasoned club leader. Any resemblance between this story and your worst nightmare is purely coincidental.

In medieval times, elaborate...

Member Dues: A Balancing Act

Three Benchmarks that Define Your Club's Value Proposition

Value, as in the value of a product or service, is a subjective concept that can be difficult to measure. When it comes to determining the value of membership in a private club, there are...

Sharing Data

Three Good Reasons to Rethink Data-Sharing in the Club Industry

One of the most remarkable things about club industry professionals is their willingness to share ideas and information. Unlike many other industries, when a fellow club manager is in...

Elevating Facts Over Opinion

Kicking the TiresWhat You Need to Know About Data-Driven Decision Making

Have you ever been asked by a board member to “check with the club up the road”in advance of an important budget or compensation-related discussion? That same savvy business...

Food and Beverage Profitability

For Better or Worse The Unromantic Truth About Wedding Business 

Food and Beverage is certainly one of the most important amenities in a private club, but it's also one of the most misunderstood in terms of its financial impact. Many boards get...