Strategic Monthly Dashboard

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Monthly Dash

Powerful. Monthly. Free.

(and more important now than ever)

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The Strategic Monthly Dashboard (SMD) is a FREE service that provides critical insight on monthly market trends and changes in member counts, dues and initiation fee rates, non-dues revenue and other key financial metrics. Do you know how your club is faring relative to other clubs in your local or regional market and relative to the industry overall?

Strategic Monthly Dashboard Reports

Membership Report

Understand trends in members entering and exiting in relation to your local and regional markets and to the industry.

Cost of Belonging Report

Understand your pricing model relative to local and regional peers and to the industry in a dynamic and ever-changing market.

Initiation Fee & Joining Report

Understand monthly changes in initiation fees and track wait list and sell list trends for your local and regional markets and the industry as a whole. 

Finance Report

Understand monthly trends for dues and non-dues revenue and monitor the health of the club’s capital engine in relation to the local market and industry norms.

Learn More About the Strategic Monthly Dashboard

 

 

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Strategic Monthly Dashboard Participation

The Club Benchmarking Strategic Monthly Dashboard is a FREE tool that delivers groundbreaking insight for boards and senior management. Participating clubs track monthly trends in membership, cost-of-belonging, initiation fees and operational and capital finance for their own club, their local competitive market and the industry overall. Submitting your data takes less than 20 minutes a month, and you'll have access to fresh monthly market intelligence in time for your board meetings.

A Note About Our KPI Selection Criteria
In private clubs, a dashboard relevant for a department manager should monitor performance related to day-to-day operations. For board members, the focus should be on high-level, strategic KPIs that reflect the club’s overall performance, both in its own market and in relation to its own historical trends.

Extensive research and thought went into selecting key performance indicators (KPIs) for the Strategic Monthly Dashboard. Our goal was to ensure they would be relevant for every club regardless of location, club type, size or quality. The KPIs chosen are particularly pertinent to the monthly board meeting process, as they make it possible to monitor a club’s competitive position over time, within its own local market and within the industry at large. 

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