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June 2014

Posted by Teri Finan on Jun 24, 2014 11:23:00 AM
Communications_jpgAre clubs really using social media? What's the typical budget for member communication? This issue includes Member Communications benchmarking, CB as a tool for Human Resource Management and a new video on Dues & Membership.
MEMBER COMMUNICATIONS...  As a society, the way we communicate with one another has changed significantly over the last decade. Personal computers, cell phones, tablets and social media dominate our daily lives and access to real-time news and information has become the norm. To help navigate this strange new territory, some clubs are adding Member Communication specialists to their management roster. Earlier this year, a group of Member Communication professionals gathered at The Country Club in Brookline, MA, to share their experiences, exchange ideas and begin developing a template for best practices in club communications. One outcome of that first meeting is a new section in the Club Benchmarking platform (on the Policies & Procedures dashboard) called Member Communications. Read More

John_Schultz_Carmel_CCHUMAN RESOURCE SUPPORT... Does your management roster include a Human Resource Director or Manager? If that individual is not an active user of Club Benchmarking, you may be overlooking a major benefit of your subscription. John Schultz, General Manager of Carmel Country Club in Charlotte, NC and his HR Director Ann Van Dyke worked together to develop a strategic plan for HR and they now use data and reports from the Compensation & Benefits section of the platform to track the club's progress toward those goals. Read more about HR in the club industry.

Van Dyke and Stacy Applegate, HR Director at nearby Charlotte Country Club, are currently helping to plan an event both view as a great opportunity for their club HR peers—a Human Resource Symposium with data gathering and analysis provided by Club Benchmarking. The event will be held at Charlotte Country Club July 30 through August 1st.  Learn More

Dues and Membership VideoDUES & MEMBERSHIP... Last month we recorded the first in a series of short video tutorials. We're calling them "Fast Facts" and we will post a new one every month in the Videos section of CB Member Support. This first video, called "Finding the Balance: Dues & Membership" uses CB data to explore the issue of maintaining a healthy flow of dues revenue in a challenging membership market. Check it out!

WELCOME NEW CB MEMBERS..! In May we added 10 clubs and 53 new users to the CB Community. Take a look at the entire CB Member list

Alto Lakes - NM
Cosmos Club - DC
IronOaks at Sun Lakes - AZ
Miramont - TX
Montgomery Country Club - AL
Naperville Country Club - IL
Pelican Isle Yacht Club - FL
Pine Forest Country Club - TX
Shooting Star - WY
Wing Point Golf & Country Club - WA