Whitepaper Overview: Data-Driven Perspective on Club Food & Beverage

Misconceptions related to food and beverage profit or loss are the private club industry’s most dangerous and pervasive issue. Too many clubs find themselves stuck in the F&B Trap which we define as rigid adherence to the belief that a club should make a profit in F&B (or “lose less money”) and that a club is healthier if it makes a profit in F&B than if it shows a deficit in F&B. The purpose of this whitepaper is to present data showing the exact opposite is true, with Monterey Peninsula Country Club (MPCC) in Pebble Beach, CA, as our case in point.

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