We Are Dedicated to Your Success 

Our entire team is passionate about the club industry and we place a very high value on relationships. Co-founders Ray Cronin and Russ Conde have been developing creative technology based business solutions together since 2001. While serving on the board of his own club in 2008, Ray discovered that without access to accurate reliable industry benchmarks, many club leaders were operating in the dark when it came to making critical financial and operational decisions. Working with a team of managers, controllers and other experts, Ray and Russ introduced Club Benchmarking in 2009 as an online data-sharing platform for the private club industry. 

Jim Butler SMALL.jpgDr. Jim Butler, CCM, CCE
Chief Executive Officer

As a proven general manager, Jim Butler brings a unique perspective to his leadership role at Club Benchmarking. Building on the groundwork laid by Founders Ray Cronin and Russ Conde, his mission is to position the company to develop and deliver a range of new products and services designed to help clubs meet the future with confidence. Jim earned a PhD in Hospitality for his research on member loyalty and attachment. In addition, Jim holds an MBA in Real Estate Development & Finance, a Bachelor's of Science in Chemistry and a Turfgrass degree. After 17 years as CEO of Grey Oaks Country Club in Naples, Florida, Jim joined the CB Team in November, 2017. He has settled in the Back Bay area of Boston with his wife Ruby.

Ray_Cronin_200X240Ray Cronin
Founder & Chief Innovator

Ray has been leading high technology companies for more than 30 years and he specializes in building teams and navigating early startup phases. He's known in the club industry for his high-energy presentations and his thick Boston accent and he is a top-rated speaker for club manager, controller and board education. He and Russ co-author annual Finance & Operations and Compensation & Benefits industry reports. Ray is currently serving his third term as President of Thorny Lea Golf Club in Brockton, MA. He holds a BSEE from Worcester Polytechnic Institute and an MBA from Harvard Business School. An avid golfer and a hockey fanatic, Ray lives in North Easton, MA.

Russ_Conde_200x250Russ Conde
COO & Co-Founder

Russ has more than 25 years of experience in high-technology organizations. Since co-founding Club Benchmarking in 2009, he has been an enthusiastic provider of club industry education, presenting at CMAA and HFTP conferences across the country. Russ holds a BSME from Syracuse University and an MBA from Southern New Hampshire University. When he's not busy analyzing club industry data or developing new features and solutions, you'll find him outdoors, sailing, skiing, biking or playing golf. Russ lives in New Castle, NH.

Kirk_Pagenkopf_2016_SMALL.jpgKirk Pagenkopf
Chief Business Development Officer

Kirk has been cultivating relationships and building successful businesses in the golf industry for more than 20 years. As President and Publisher of PGA magazine, he helped launch programs designed to support and advance the careers of PGA Professionals including PGA Demo Day, the PGA Ambassador Program and the PGA Merchandiser of Year Conference. An avid golfer and proud father of three, Kirk is lives outside of Atlanta, GA.  

Jim Boyle 2017 SMALL.jpgJim Boyle
Director of Member Success

Jim started his club industry career in 1988 as CFO at Ipswich Country Club. He holds a BS in Management and a Masters in Accountancy from Bentley University in Waltham, MA. As Director of Member Success, his passion is supporting Club Benchmarking members and refining the company's tools and processes to benefit industry professinals and their clubs. Jim is an avid reader and a proud father of nine who lives in the North Shore area of Boston.

Lynn Tucker 2017 SMALL.jpgLynn Tucker
Director of Member Accounts

Lynn is responsible for the allocation of resources related to data management and member support in our Boston office. She's also the go-to person for  member billing questions. She has more than 20 years of experience in customer service and operational efficiency for financial service companies including Equiserve, John Hancock and most recently, Cost Management Consulting, a company she co-founded with her husband Brian. A native of Stoughton, MA, she's an enthusiastic fan of the New England Patriots.


Kevin Shea 2017 SMALL.jpgKevin Shea
Member Success Manager

Kevin is a Member Success Manager specializing in financial and operational data management and analysis. Prior to joining the Club Benchmarking team, he served as Assistant Manager at Cherokee Town & Country Club in Atlanta, GA and at The Country Club in Brookline, MA. He graduated from University of Massachusetts, Amherst in 2011 with a degree in Hospitality & Business Management and minor in Economics. A native of Duxbury, MA, he enjoys playing golf and he is a major supporter of all Boston sports teams.

Mary Callahan 2017 SMALL.jpgMary Callahan
Member Success Manager

Mary is a Member Success Manager specializing in compensation & benefits. A 2013 graduate of the College of Holy Cross, she joined the Club Benchmarking team in 2016 to lead the team in research and development of an advanced approach to HR and compensation benchmarking. Mary serves as a volunteer with the Jefferson Awards Foundation in Massachusetts. She is an avid reader and an athlete who loves running, biking, and volleyball.

Mike Morin 2017 SMALL.jpgMike Morin
Member Success Manager

Mike is a Member Success Manager specializing in compensation and benefits benchmarking. Prior to joining the Club Benchmarking team in 2017, he served as F&B Director for the University of Massachusetts Club in Downtown Boston and as a F & B Manager for Jupiter Island Club (FL) and Bald Peak Colony Club (NH). He graduated from the University of New Hampshire with a degree in Hospitality Management. Mike is a family-oriented New Hampshire native and he stays active by golfing and running. 

Chris Davis 2017 SMALL.jpgChris Davis
Director of Member Success - Links Insight

Chris is an experienced financial professional with expertise in budgeting and strategic planning. His golf industry career includes event management at the U.S. Women’s Open in 2004, and the U.S. Open at Pinehurst and Walker Cup Matches in 2005. Chris joined the Peter Jacobsen SPORTS team in 2006, and served as Director of Operations for more than ten years. A Massachusetts native and proud father of two, Chris earned a Bachelor of Science in Finance from Boston College, Carroll School of Management.

Bill Lupo 2017 SMALL.jpgBill Lupo
Technical Strategist

Bill is Club Benchmarking's Technical Strategist in charge of product and platform development. He graduated from Bryant University in 2011 with a degree in accounting and a passion for FinTech. He'll graduate from Rhode Island College in 2018 with a Bachelor of Science in Computer Science. Before joining the CB team in 2015, Bill was a wealth manager with Citizens Financial Group and a Broker and Research Analyst for Merrill Lynch.

TF_150X190Teri Finan
Director of Communications

Teri is a familiar voice in the club industry, having served as editor of Club Management Magazine and the Private Club Advisor business letter before joining the Club Benchmarking team in 2012. As Director of Communications, Teri’s primary focus is advancing the company's goal of supporting the club industry through communication, education and partnerships. 

Have a Question for the Team?

Contact Us Directly

Email: Jim Butler, CEO

Email: Ray Cronin, Founder
Phone: 617-803-0676

Email: Russ Conde, COO
Phone: 603-553-8958

Email: Kirk Pagenkopf
Phone: 770-530-7845


Email: Kevin Shea
Member Success Manager
(Finance & Operations)

Email: Mary Callahan
Member Success Manager
(Compensation & Benefits)

Phone: 508-742-7251

Email: Mike Morin
Member Success Manager
(Compensation & Benefits)

Phone: 603-318-8961

Email: Jim Boyle
Director of Member Success
Phone: 978-505-1643

Email: Lynn Tucker
Director of Member Accounts

Email: Chris Davis
Director of Member Success
(Links Insight for Public Facilities)

Phone: 774-462-7224

Email: Bill Lupo
Technical Strategist
(Product & Platform Development)
Phone: 508-603-9418

Email: Teri Finan
Director of Communications
Phone: 636-692-5280