Club Benchmarking (CB) announced a strategic alliance with Witt Mares, PLC, a leading regional accounting and consulting firm serving the hospitality industry.

BOSTON, MA – February 18, 2011 - Club Benchmarking (CB) announced a strategic alliance with Witt Mares, PLC, a leading regional accounting and consulting firm serving the hospitality industry. This strategic alliance, the first of its kind for CB, has resulted in CB’s Dynamic BenchmarkingTM platform being used as the engine to collect, synthesize and disseminate the data compiled in the PKF North America publication Clubs in Town & Country, an annual statistical review of operational and financial data and trends published by Witt Mares and edited by club consultant, Kevin F. Reilly, J.D., CPA of Witt Mares, PLC.

"We have been publishing Clubs in Town & Country for PKF North America for 56 years," said Reilly. "We wanted to harness web-based solutions for clubs that participate in our trends analysis. The pairing of Club Benchmarking's new technology with Clubs in Town and Country's expertise identifying important trends brings both offerings to a whole new level." Now Clubs in Town & Country contributors can also take advantage of an added component - the ability to subscribe to real time benchmarking against clubs of similar size or geographic region throughout the year.

"We know that we have a powerful solution specifically designed for the member club industry," said Ray Cronin, President of CB. "To partner with Witt Mares and PKF North America, organizations that have demonstrated their commitment to and expertise in the club industry is an exciting step for our organization. They were the first to see the potential of our system and are dedicated to bringing this technology to clubs throughout the country."

About Club Benchmarking

Club Benchmarking is the club industry’s centralized data sharing platform. Based on Dynamic BenchmarkingTM technology, CB delivers precise and accurate peer comparison data directly to the club managers desktop. Intuitive filtering allows the user to select highly relevant peer comparisons. The ease of use and “apples to apples” comparison provide managers both a decision support tool and a means to educate and enlighten boards, committees and staff. Supported by automated graphical reporting, CB is the store of industry benchmark and trend data eliminating the need for time consuming, redundant, ad-hoc surveys.

About Witt Mares, PLC

Witt Mares, PLC is a regional accounting and business consulting firm headquartered Virginia. The firm is a nationally recognized provider to the hospitality industry. Witt Mares provides its clients a broad range of business services in the areas of audit and accounting, tax planning and preparation, pension plan design/administration, merger and acquisition consulting and investment management.

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For additional information contact:

Russell Conde
Club Benchmarking 
603-553-8958 
rconde@clubbenchmarking.com