---
title: "Webinar: Data-Driven Perspective on Food & Beverage"
description: Clubs can overcome the F&B Trap defined by rigid adherence to the belief that a club is healthier if it makes a profit in F&B.  Our data dispels that myth.
---

<https://www.clubbenchmarking.com/on-demand-webinars>

# [Webinar: Data-Driven Perspective on Food & Beverage](https://www.clubbenchmarking.com/on-demand-webinars/data-driven-perspective-on-food-beverage)

 Written by [Ray Cronin](https://www.clubbenchmarking.com/on-demand-webinars/author/ray-cronin) | Sep 24, 2020 12:40:12 AM

The topic of Food & Beverage in clubs is shrouded in misconception. As a result, clubs are prone to become stuck in the "F&B Trap" which we define as rigid adherence to the belief that a club is healthier if it makes a profit in F&B than if it shows a deficit in F&B. Club Benchmarking data shows the exact opposite to be true and the goal of the [Club Benchmarking whitepaper](https://www.clubbenchmarking.com/whitepapers/data-driven-perspective-on-club-food-beverage) presented in this session is to demonstrate those facts, with a case study of Monterey Peninsula Country Club (MPCC) in Pebble Beach, CA, as our case in point.

[View full post](https://www.clubbenchmarking.com/on-demand-webinars/data-driven-perspective-on-food-beverage)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ray Cronin"
  },
  "dateModified" : "2020-09-24T01:00:35.003Z",
  "datePublished" : "2020-09-24T00:40:12Z",
  "headline" : "Webinar: Data-Driven Perspective on Food & Beverage",
  "image" : {
    "@type" : "ImageObject",
    "height" : 400,
    "url" : "https://f.hubspotusercontent20.net/hubfs/218224/Featured%20Social.png",
    "width" : 800
  },
  "mainEntityOfPage" : "https://www.clubbenchmarking.com/on-demand-webinars/data-driven-perspective-on-food-beverage",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Webinars"
  }
}
```