Frequently Asked Questions
General Managers, Board Members, Controllers, and Department Managers are all tasked with managing the finances and operations of the club. Yet, managers are typically limited to internal results, budgets, and opinions to gauge their performance. An easy to use systematic benchmarking tool can add external best practice intelligence to your analysis and decision making. Download Product Sheet
Club Benchmarking and You
Lead with confidence in board, committee, and planning meetings using credible, visual, data. End the unproductive discussion regarding food & beverage by elevating fact over opinion. Club Benchmarking (CB) allows subscribers access to the club industry’s largest (and only) centralized, data-sharing platform. Clubs have 24/7 access to the standardized, national database of Finance & Operations, Compensation & Benefits and Policies & Procedures data. CB is the definitive common language of metrics and ratios regarding the performance and best practices of clubs. CB’s standardized approach eliminates the time consuming, unproductive ad-hoc surveys that run rampant in our industry.
Visibility and Anonymity
CB collects, measures, and reports on comparative, actionable data that lead to financial and operational improvements across all areas of the club. CBs proven “Common Language” of metrics yields a complete 360° view into all club areas. And it does so with complete anonymity and security.
The Club Benchmarking database is logically organized around each of the following departments allowing insight and comparison on a department by department basis. See Dashboard
- Membership and Dues
- Food and Beverage
- Golf Operations and Pro Shop
- Course Maintenance
- Outside Functions
- Clubhouse and Facilities
- Management Structure
To achieve the value of benchmarking, it is critical to ensure you are comparing your club to a proper set of peer clubs. CB provides a filter mechanism that allows you to target comparison clubs by geography and various club attributes such as revenue, annual dues, number of members, etc.
Club Benchmarking automatically aggregates the data from each CB member club, and showcases the minimum, maximum and average values for each metric alongside your club’s value. CB also enables deeper analysis by providing rich data comparisons based on multiple metrics eg. F&B Labor Cost as a Percentage of F&B Revenue, Course Maintenance Cost per Hole or per Acre, etc.
Truly Simple Reporting
The flaw in many data oriented applications is the absence of automated graphical reporting capabilities. Many tools only export data or generate complex spreadsheets. CB believes a picture is worth a thousand words. Our Compare Clubs pages offer a quick graphical view of departmental metrics. And with a single click CB generates full-blown Powerpoint presentations usable for committee, staff, and board meetings.Example
Do You Already Benchmark With Peer Clubs?
A Peer Cluster is a group of clubs who share data to benchmark club performance. Are you part of a benchmarking Peer Cluster? If so, you already recognize the value of benchmarking your club’s financial and operational performance. Developing a relationship with your benchmarking peers allows for greater analysis and discussion, yielding the deepest understanding of the drivers behind the numbers. Read how Club Benchmarking can enhance the effectiveness of your peer cluster.
Club Benchmarking benefits to your club
- Make confident decisions using credible, accurate, & visual industry data
- Align board and staff around the private club business model and the key performance indicators that correlate to financial and operational success
- Put the financial significance of F&B in perspective and end the "amenity vs. profit center" debate
- Provide third party data to backup your experience
- Validate strong management performance
- Elevate fact over opinion